Strat-Man has been the word on every final year student's mouth this week. (
short for Strategic Management - a compulsory Business School Final Year module) With a Wednesday deadline, the library was buzzing with last minute group work and final report touches.
For those of you who do not know, every year the final year students at Aston have to write a strategic plan, on a public organisation, examining its strengths and weaknesses and suggesting a successful development path. The faculty usually chooses a company that is either in trouble, or on its way of success and has a continuous presence in the news. In 2007 the company to be examined was Amazon, in 2008 - BA, 2009 - RBS and this year - the BBC.
Thus, in the months culminating last Wednesday me and my group have been studying the BBC in and out, shows and channels, administration and management, accounts and market position. By last week we had managed to accumulate almost a hundred separate documents of different analysis. What we did not realise is how much work putting all those file together is. So, we spent four days, morning till evening, copying, pasting and editing our work to end up with one file that is withing the 7000 word limit (well, 7000 + 10% to be precise).
But finishing the reports is not the end of the adventure. There are stories passed on year after year, telling of the mythological queues that form in front of the Aston Copyshop when Strat-Man. With everyone in the business school submitting their report on the same day, the amount of printing and binding is overwhelming. Thus, me and my team sat on a stakeout in front of the Copyshop, 8 o'clock on Wednesday in waiting of the store's opening. Half an hour later we ended up with what you can see below - a 67 page, 3D graphics, customized cover, an A3 spread and 5 page references booklet that represents the most challenging piece of coursework I have had to write so far.

Lame or not, you can see the satisfied faces of my team above :P